Updated September 23, 2026 · Editorial review by Iron Digital MI
A Facebook page and a website can serve different parts of the customer journey. Social posts support conversation and updates; a website gives you a place to organize services, policies and the next action under your own domain.
Use social content for timely updates
Share current work, events and useful answers where your customers already interact. Check account insights to see what your own posts reach. Do not build a plan around a single claimed organic-reach percentage that may not describe your audience or format.
Keep essential information easy to find
A website can bring service details, pricing explanations, coverage, examples and contact options into a predictable structure. Link to it from your profile so a visitor does not need to scroll through past posts to understand the offer.
Make the handoff clear
If a post promotes an appointment, link to the relevant booking page. If it features a product, link to the product. Explain when a submitted request will be reviewed. Avoid making customers repeat information between a direct message and a form.
Maintain account access and information
Keep business ownership and recovery details current for both the website and the social account. Assign responsibility for updates and responses. Check that hours and contact information agree. Neither channel should depend on one person’s undocumented login.
Measure the channels separately
Compare relevant visits, completed inquiries and resulting work. Use campaign links where appropriate and recognize that some customers switch channels before contacting you. Choose the combination your team can maintain instead of treating either channel as a guaranteed source of sales.
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