Web Design & SEO
Sites that rank.
Customers that stay.
You get a site coded from scratch — no templates, no page builders, no recycled layouts. The code, the experience, and the SEO are all built so Google knows you exist from day one.
94%
of first impressions are design-related
Northumbria University
3×
more conversions at 1s load vs. 5s
Portent, 100M+ pageviews
61%
of businesses say a pro site boosted sales
Clutch 2024
Why Iron Digital
We don't use templates.
Neither should you.
Squarespace and Wix look the same because they are the same. Your site starts at zero — designed around your business, your customers, and your market.
Hand-written code
No bloated WordPress plugins, no Elementor overhead. Lean, hand-written code that Google can read and your customers don't wait for.
SEO from the ground up
Title tags, schema markup, Core Web Vitals, local citations — all handled before launch so your site can start climbing rankings from day one.
Built to convert
We place calls-to-action where people click, write copy that answers real questions, and design flows that move visitors toward calling or booking.
Mobile-first, always
More than half your customers are on phones. We design mobile first, then scale up — so the experience is right where it matters most.
Flat price, locked in
You get the exact cost upfront — scoped before work starts, with no hourly billing, no surprise invoices, no scope creep.
Detroit-based team
You get a real team in Detroit, not an overseas freelancer portal. We know this market, and we're here when you need us.
Flat Pricing
Web Design Builds
Custom-coded from scratch — no templates, no page builders. Price is locked before work begins.
Custom Code
Landing Page
A single-page website built from scratch to capture leads, showcase your service, or test a new idea — fast and professional.
- Single-page custom build
- Dynamic contact / intake form
- Basic local SEO metadata
- Fast Google PageSpeed metrics
Multi-Page Site
Starter Website
A custom multi-page website (up to 5 pages) that builds your search visibility and explains your core operations to customers.
- Custom multi-page layout (up to 5)
- Content Management System
- Google Analytics & GSC setup
- Interactive UX elements
Custom Build
Native Web Presence
Your full multi-page presence (up to 10 pages). Fully custom code with rich animations, structured schema data, and priority layouts.
- Custom multi-page layout (up to 10)
- Rich animations & micro-interactions
- Advanced SEO schema & structured data
- Advanced content management config
SEO & Maintenance Retainers
Ongoing SEO, fast hosting, and search ranking work to keep customers finding you month after month.
System Core
Essential Support
Covers ultra-fast CDN hosting, core security audits, CMS uptime checks, and minor copy updates.
- Premium CDN cloud hosting
- Monthly security & malware auditing
- Up to 1 hour of monthly content updates
- SSL & domain DNS management
Local SEO + AI Search
Local SEO Engine
Ranks your business on Google and positions it to be recommended by AI tools like ChatGPT and Google's AI Overviews — so you're found no matter how someone searches.
- Keyword ranking, SEO tuning & AI search monitoring
- Google Business Listing optimization & sync
- Monthly performance analytics report
- Up to 3 hours of design/content updates
Conversion & Dev
Authority & CRO
Dedicated growth retainer — conversion testing, custom landing page builds, speed tuning, and priority dev.
- A/B testing & CRO page modifications
- New campaign landing page builds
- Ongoing speed tuning & LCP optimization
- Priority 48-hour development queue
Ready to build a site that works?
Tell us about your business and get a full blueprint — what gets built, what it costs, and when it launches.
Custom vs Templates
Custom-coded vs Wix vs WordPress templates.
The platform you build on determines what you can rank for, how fast your site loads, and whether you own it outright. Here's the honest breakdown.
| Factor | Iron Digital (Custom) | Wix | WordPress Template |
|---|---|---|---|
| Lighthouse performance score | 95–100 | 65–80 | 60–85 (varies by plugins) |
| Page load on mobile | < 2 seconds | 3–6 seconds | 2–5 seconds |
| Custom design (not a template) | ✓ 100% custom | ✗ Locked themes | ✗ Theme + overrides |
| Full SEO control | ✓ Complete | Limited (Wix controls crawl) | Partial (plugin dependent) |
| You own the code | ✓ 100% | ✗ Wix owns the platform | ✓ |
| Monthly platform fees after launch | None | $17–$159/mo (forever) | Hosting ~$15/mo + plugins |
| Looks like every other template site | ✗ Never | ✓ Often yes | ✓ Recognizable themes |
Metro Detroit Coverage
We build for businesses across Metro Detroit.
From our Detroit home base, we work with businesses across Oakland, Wayne, and Macomb counties. If you're outside Detroit proper, see your city's dedicated page.