The Brand Playbook
Most small businesses don't have a branding problem — they have a consistency problem. Different colors on Instagram than the website. A voice that's playful one post and corporate the next. The Brand Playbook fixes that: one strategic guide that tells you (and anyone you hire) exactly how your brand should look, sound, and show up online.
What's Inside
Flat price. No hourly surprise invoices. Bundle it with any web project and save $250.
$500 when bundled with a web project
How your business should sound — the personality, the words you use (and avoid), and example captions so every post feels like you, not a stranger.
Your exact palette — primary, neutral, and accent — with hex codes for web and print. No more guessing which blue you used last time.
A clear font pairing for headlines and body text, with sizing guidance — so your captions, flyers, and website all feel like one brand.
The look and feel of your photos and graphics — style, mood, and what to avoid — so your feed looks intentional instead of random.
The heart of the Playbook: a clear, plain-English rulebook for posting. What to do, what to never do, how to stay on-brand across every platform — so you (or whoever runs your accounts) can post with confidence. You stay in full control of your own posting — the Playbook just makes sure it always looks and sounds like you.
Bundle Discount
Adding the Brand Playbook to any web design project drops the price to $500 — saving you $250. Your site and your brand, built together.
How It Works
No vague creative briefs. No weeks of silence. A clear process from kickoff to a guide you'll actually use.
You answer a short, focused brand questionnaire — your business, your customers, what you like, and what you don't. No guesswork on our end.
We translate your answers into a clear direction — voice, colors, type, and imagery that fit your business and your audience.
You review the draft Playbook. Up to 2 rounds of revisions to get the voice and look exactly right — not just done.
You get a polished PDF Playbook that's yours to keep — and to hand to anyone who ever touches your brand. Full ownership, zero strings.
Tell us about your business and we'll get your Brand Playbook started. 24-hour response guaranteed.