Website Discovery Brief — Iron Digital MI
map out Let's map out your website.
We sent you this link because we're ready to move forward. Fill this out before our call — it replaces 20 minutes of back-and-forth and lets us show up with a real plan.
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Your questionnaire is in. We'll review everything and reach out within one business day to schedule a discovery call.
The Essentials
Basic info to make sure we're talking to the right person about the right project.
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Age range, industry, what keeps them up at night, how they find you now...
How did you find us?
What service are you looking for? *
This lets us tailor the rest of the questionnaire to your exact project type.
What is the main goal of your website? *
Secondary goals (check all that apply)
Is there a hard deadline?
What's your estimated budget for this project?
This helps us scope appropriately — no range is off the table.
Describe in plain language what problem it solves or what it enables.
Who will use this application?
What platform(s) are needed? (check all that apply)
Core features needed (check all that apply)
What's your estimated budget for this project?
Helps us scope the right tech stack and team size.
Be specific — the more detail you give, the better we can identify automation opportunities.
Hours per week spent on these tasks?
How many people deal with this?
CRM, email platform, spreadsheets, project management software — anything relevant.
Estimated budget for this automation project?
AI workflow automation is typically scoped by complexity — this helps us give you an accurate estimate.
Branding & Assets
Let's figure out what you have and what we'll need to create together.
Logo status *
Do you have brand guidelines?
Colors, fonts, voice, a brand book — anything that defines how your brand looks and sounds.
Color palette direction (optional)
Browse 200 curated palettes. Select one and the hex codes are automatically added to your brand notes above.
Hex codes added to brand guidelines field above
Typography pairing (optional)
Browse 36 curated heading + body font pairings from Google Fonts. Select one and it's added to your brand notes above. The preview shows your business name.
Photography & visual assets *
Design Aesthetics & Vibe
Design is hard to describe in words — examples and checkboxes work better.
They don't need to be in your industry. Tell us what specifically you like about each one.
What do you like or dislike about each one?
Pick 3–4 words that describe the look and feel you want
Features & Must-Haves
Declaring necessities upfront is the best protection against scope creep down the road.
What features are absolutely required for this project to succeed?
Content & Wrap-Up
Content delays are the #1 reason web projects go over schedule. Let's be honest here.
Who's writing the copy (website text)?
e.g. Home, About, Services, Contact = 4 pages
Past bad experiences, specific concerns, a gut feeling — anything that doesn't fit above.
By submitting this form you agree that Iron Digital MI will use this information solely to scope your project and contact you about a potential engagement. We don't sell or share your data.
We read your brief
Before any call, we study what you submitted. You won't repeat yourself from scratch.
30-min discovery call
No sales pressure. We talk through the project, ask the right questions, and see if there's a fit.
Clear proposal
You get a specific scope, timeline, and fixed price — not a vague estimate that grows after signing.