Updated September 23, 2026 · Editorial review by Iron Digital MI
Website accessibility helps people use your services with different devices and abilities. Start by testing the tasks your customers need to complete, then address the barriers you find. A score or an installed widget is not proof that the whole site is accessible.
Test the main journey with a keyboard
Open the menu, follow links and complete the contact form without a mouse. Check that focus is visible, follows a sensible order and does not get trapped. When a dialog closes, focus should return to a useful location. Test errors as well as the successful path.
Check content and controls
Use clear headings, meaningful link labels and labeled form fields. Give informative images useful alternative text and decorative images an empty alternative. Check text contrast, zoom and reflow. Captions and transcripts may be needed for media depending on its content and purpose.
Combine tools with manual review
An automated scanner can identify some problems, including certain missing labels and contrast failures. It cannot establish complete conformance or tell you whether every task makes sense to a person using assistive technology. Add manual keyboard checks, screen-reader testing and user feedback appropriate to the site.
Fix the underlying barriers
Correct the components and content that cause the problem. Evaluate any accessibility tool against the actual tasks instead of treating its presence as a guarantee. Recheck affected pages after changes, including third-party booking, payment and document interfaces.
Keep technical and legal conclusions separate
The U.S. Department of Justice provides guidance on web accessibility and the ADA. Applicable obligations depend on the organization and circumstances; qualified legal advice may be needed. This article does not promise protection from a claim. WCAG is a technical reference for testing and remediation, not a substitute for evaluating your legal responsibilities.
Explore the details
- Discuss accessibility in your website scope
- Department of Justice web accessibility guidance
- W3C guidance on evaluating accessibility
Plan the next improvement.
Tell us what your customers need to do and where the current experience gets in their way.
Start a project →