Coaching & wellness · Client build
Mother’s Ocean: Give two very different visitors their own door.
A practice that serves both individuals and organizations has to speak to a mother in transition and an HR director without diluting either. One site, two doors.
By Ron Green, Iron Digital MI · Updated September 21, 2026
Decisions behind the design
Two audiences, two doors
The hero offers Explore Coaching and Explore Consulting side by side rather than blending them into one pitch. An individual looking for one-to-one support and a leader looking for workplace wellness need different language, different proof and different next steps — so they get separate paths from the first screen.
Let the metaphor carry the structure
The ocean is the information architecture, not decoration. Coaching tiers are Gentle Currents, Finding Your Flow and Ocean Depths — named for how far in you want to go instead of by price. The philosophy page walks the same progression: standing at the shoreline, letting the waves reach your feet, wading into unfamiliar waters, ready to dive deeper.
Make the first step cost nothing
Coaching is a decision people circle for months. The path is named in three steps — a free discovery call, find the right fit, begin the work — and the call is twenty to thirty minutes, free, and described in the words no pressure, no obligation. Nothing asks for payment before a conversation has happened.
What the build delivers
Ten pages carrying a coaching practice and an organizational consultancy without either feeling like an afterthought: service tiers, a consulting offer for teams, a practitioner page, a philosophy piece, a journal of long-form writing, and a booking path that starts with a free call.
The writing does the heavy lifting. A page about matrescence runs to a full essay rather than a teaser, because the people searching for that word are deciding whether this practitioner understands them. Depth of content is the proof in a field where credentials all read alike.
For your own project, notice what the first screen asks a visitor to do. If two different people need two different things, say so immediately rather than making both read to the bottom.