Selected client work / Case studies

Good design makes the next step clear.

Five live builds. Five different customer needs. A closer look at the interface decisions behind each one.

01 / Local discovery

Detroit Hub

From a city of options to a plan for the day.

The design challenge

A local guide serves two different visits: catching up on the city and finding something to do. The interface needs to give each a clear starting point.

Separate reading from planning

News sections and a dedicated events directory give readers and event seekers their own routes.

Filter around real decisions

Date, category and neighborhood controls let visitors narrow the directory around when, what and where.

Keep the next step close

Event details and calendar download links let visitors carry a discovery into their own plans.

What the build delivers

The live site brings local coverage and event discovery together, with a dedicated route from browsing the city to choosing an event.

Read the full Detroit Hub case study →Explore the city guide ↗Try the event filters ↗

02 / Local services

US Locksmith

Make the next step obvious when time matters.

The design challenge

Someone locked out needs a phone number immediately. Someone planning a security upgrade needs time to understand the service. One website has to support both.

Put the call action first

The header and hero expose direct telephone links, so an emergency visitor can act without completing a form.

Organize by the job

Automotive, residential and commercial services have distinct pages, keeping different customer needs easy to identify.

Make coverage easy to check

Dedicated city links let visitors find service-area information without searching through a long general page.

What the build delivers

The delivered interface supports two clear paths: call for urgent help, or explore the relevant service and location before making contact.

Read the full US Locksmith case study →View the homepage ↗Explore residential services ↗View Detroit coverage ↗

03 / Online store

Copper Spoon

An online store built so the sale doesn’t leak.

The design challenge

A digital cookbook series needs more than a wall of covers: a way to buy one book or the whole shelf, a checkout people trust, and delivery that just works.

Sell a ladder, not a price list

Any five for $89, any ten for $169, all twenty-four for $299 — and the cart counts toward the next price break out loud.

Never lose what someone picked

The cart survives every page and return visit, and follows you as a count so checkout is always one tap away.

Deliver without an account

Stripe checkout, books emailed within a minute, and a self-service page that re-sends them to the address that paid.

What the build delivers

A custom store with tiered bundles, a persistent cart, Stripe checkout and instant delivery — no platform fee, no app.

Read the full Copper Spoon case study →Browse the cookbook shelf ↗Explore the shop ↗

04 / Night-out planner

Tonight’s Plans

Turn a vague mood into somewhere to go.

The design challenge

Deciding where to go out stalls on a vague feeling, not a shortage of options. The interface has to turn “somewhere low-key, four of us, not too far” into specific places.

Ask for the mood, in plain language

Moods read the way people describe a night to a friend, and an activity like Drinks sets the kind of place while Chill or Romantic shapes how it feels.

Offer one place or the whole evening

The first choice is scope: a single spot, or a three-stop evening with arrival times and a running budget.

Expose the constraints that change the answer

Distance, group size, who the night is for, a spending cap and open-right-now are all set before results appear.

What the build delivers

The planner turns a mood and a few constraints into named places with arrival times and a cost estimate, and explains where those numbers come from.

Read the full Tonight’s Plans case study →Plan a night out ↗See how it works ↗

05 / Coaching & wellness

Mother’s Ocean

Give two very different visitors their own door.

The design challenge

A practice serving both individuals and organizations has to speak to a mother in transition and an HR director without diluting either. One site, two doors.

Two audiences, two doors

The hero offers Explore Coaching and Explore Consulting side by side rather than blending them into a single pitch.

Let the metaphor carry the structure

Coaching tiers are Gentle Currents, Finding Your Flow and Ocean Depths — named for how far in you want to go rather than by price.

Make the first step cost nothing

A free twenty-to-thirty minute discovery call, described as no pressure and no obligation, before anything asks for payment.

What the build delivers

Ten pages carrying a coaching practice and an organizational consultancy without either reading as an afterthought, and a booking path that starts with a conversation.

Read the full Mother’s Ocean case study →Visit the practice ↗Read the philosophy ↗

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